$89.99Original price was: $89.99.$9.99Current price is: $9.99.
“There are millions of small businesses, but what is it that makes some businesses so successful? 50 Ways to Plan for Small Business Success answers this question and explores fundamental success principles that today’s top entrepreneurs employ to get results.
$49.99Original price was: $49.99.$29.99Current price is: $29.99.
Are robots taking away our jobs? Those who ask this question have misunderstood digitalisation - it is not an industrial revolution by other means. Sabine Pfeiffer searches for the actual novelties brought about by digitalisation and digital capitalism.
$89.99Original price was: $89.99.$9.99Current price is: $9.99.
The book provides a solution. It is the first one on this subject and guides corporate practitioners on how to build new businesses. The book covers the entire journey - from a "meaningful idea" to a sizable business – and it includes leadership and cultural/collaboration aspects needed for success. The book is the result of a multi-year co-creation process with…
$89.99Original price was: $89.99.$49.99Current price is: $49.99.
The Consumer Insights Handbook flips the typical model presented in mass communication research textbooks to emphasize that data should be used to understand people as thoughtful, deliberative audiences. As such, research should be done with the goal of better understanding target audiences in a meaningful way. With this orientation in mind, these insight-driven research projects allow media practitioners and strategic…
